Ban on Gala Biscuit’s ad.
FOE Link or motive by PPFConfirmed
Case Update Status
PEMRA bans Gala Biscuit ad is still banned.
Summary of Case
"On Oct 5, 2020, The Pakistan Electronic Media Regulatory Authority (PEMRA) has issued an advisory for broadcasters and advertisers urging them to refrain from using themes and content which do not correspond with the nature of the product being marketed.
A copy of the advisory issued by Pemra.
In an advisory issued on October 5, the authority said that the content of ordinary consumer products, such as biscuits and detergent, being aired on TV channels was not corresponding with the nature of the product.
The advisory comes after some social media users expressed displeasure with an advertisement of Gala biscuit, starring actress Mehwish Hayat, that has been running on TV channels.
""The trend is causing/promoting unrest and behavioral disturbance among viewers being not only in violation of commonly accepted standards of decency but also socio-cultural norms of Pakistani society,"" PEMRA stated, adding that viewers were criticizing the regulatory body on social media for allowing satellite TV channels to air such ""indecent advertisements"".
""Viewers are of the view that airing advertisements regarding general consumer products in such a bizarre manner [...] is unwarranted and needs to be looked into. In addition, complainants are of the opinion that presentation of products in such a manner is wittingly or unwittingly merely aiming to promote consumerism which also requires due consideration by all stakeholders.""
The authority urged the Pakistan Broadcaster Association, the Pakistan Advertising Association and the Pakistan Advertisers Society to sensitize their members about the public's concerns and to specifically review the content for the Gala biscuit advertisement by giving due credence to the public's apprehensions and the relevant provisions of the Electronic Media (Programmes and Advertisements) Code of Conduct, 2015.
""All stakeholders are further advised to stop the rampant use of themes/content which do not corresponding with the nature of the products.""
The commercial is still banned from PEMRA."
Category of Incident
ICCS Divisions: 0803-Acts related to freedom of expression or control of expression
ICCS Group: 08039-Other acts related to freedom of expression or control of expression
ICCS Class: N/A
ICCS Crime: Acts related to freedom of expression or control of expression
Date of incident
Name of affected person
No person affected
Other affected persons
No other person affected
Name of affected organization
No organization affected, Pemra bans ad
Other affected organizations
No other organization affected
Pakistan Electronic Media Regulatory Authority (PEMRA)
Age of victim
Amount of compensation announced by government: No compensation announced
Date of compensation announcement by government: No compensation announced
Date of compensation paid by government: No compensation announced
Amount of compensation announced by others: No compensation announced
Date of compensation announced by others: No compensation announced
Date compensation paid by others: No compensation announced
Was FIR registered ?: No
Was case investigated ?: Investigated
Court where case was presented: Case was not presented in court
Name of prosecuting lawyer: Case was not presented in court
Date of first court hearing:
Date of last court hearing:
Status of court case: Case was not presented in court
Journalist Union Status
Media Source Status
Colleague of victim
Press Club Status
Press club 1: N/A
Press club 2:
Press club 3: